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How To Write An Amazing Fitness Cover Letter

How To Write An Amazing Fitness Cover Letter

Fitness recruiters read a lot of resumes, so it’s essential to put the time into yours to ensure it stands out. That includes highlighting your most relevant experience, as well as less-obvious skills that could make you a valuable asset. You should add personal accomplishments, transitions, powerful verbs and, of course, your contact information. But most importantly, your resume should come with a cover letter.

Without a good cover letter, the chances of even the very best of resumes being read is slim. A cover letter is the first point of contact with a prospective employer, and will help determine how much attention they will give to the information that follows. It’s your chance to make yourself noticed, to make yourself shine, and to show the fitness employer that you have the skills to do the job.

The key to a good cover letter is to make it engaging, and ensure it offers something more than just a regurgitated CV. In short, your cover letter should describe why you are a good match for the position in just three or four paragraphs, and should complement your resume rather than copy it. Above all, your cover letter should be tailored to suit the position and be addressed to the relevant manager or Personal Trainer’s name. (If you’re not sure of their name, telephone the company and find out!).

Top Tips For Writing An Engaging Cover Letter

When formatting your cover letter, use the same font and style as your resume. Popular fonts are those that are easy to read, such as 11-point Arial or Times New Roman. Bold, italic text or slightly larger font can be used to ensure important information is findable, but don’t go overboard.

Include a date, your name and contact details, so your cover letter and resume can be reunited should they become separated. You may also choose to add the job position you are applying for at the top of the page.

Your cover letter should always fit one page.

Your cover letter should be written in first person (e.g. “I have been working in my Personal Trainer role for five years). Keep the language simple, and stay away from using unnecessarily big words that can distract from the real experience. Do, however, switch the mundane, frequently used words such as “managed” and “led” for unique and powerful verbs like “orchestrated” and “developed”. You should also ensure that your spelling and grammar is 100% accurate.

When possible, stay away from words with negative connotations, even when using them in a positive light. Saying “proposed and implemented solutions to make company communication more efficient” sounds much better than “I fixed a communication problem”.

Keep sentences concise, and offer one main idea per paragraph.

Your cover letter should include no more than five paragraphs.

Paragraph 1: Purpose of your letter (this will differ depending on whether you are replying to an ad, or writing a letter of enquiry).
If replying to an ad, explain how you came to discover the fitness role opening, and show enthusiasm for wanting the job.

If writing a letter of enquiry, briefly include your current career or study circumstances, and any specialised professional abilities. Be specific about the type of job you are looking for.

Paragraph 2: Why you want the job and what you like about the company.
Explain how your qualifications or experience match the job role. Show that you are well versed in the fitness industry, and what the job entails. You can include a few keywords from the company’s website, but refrain copying entire sentences.

Paragraph 3: Your specialist skills that make you an asset.
Identify the employer needs, and describe the value you can offer based on your skills. Describe relevant qualifications, experiences, achievements, and give examples to support your claims. If you are yet to finish your studies, briefly describe your course and the strength of your results so far.

Paragraph 4: Your general skills.
Offer examples to support general skills such as strong communication and interpersonal skills, teamwork, initiative, and problem solving.

Paragraph 5: Closing statement.
As well as reference your attached resume, finish with a call-to-action by requesting an interview or asking for a call. Always finish on a positive note, sign off cordially, and thank the employer for their time and consideration.

What Not To Include

Your cover letter should exude confidence in your abilities, and should not include:

  • Typos or factual errors.
  • The job descriptions exact wording.
  • Your entire resume.
  • Too many “I”s.
  • Any other jobs you’ve applied for.
  • Any weaknesses you may have.
  • “References upon request”.
  • Cliches or jargon.
  • Random, unrelated hobbies.
  • Confidential information.
  • Lies!

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