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Why You Should Integrate New Classes Into Your Fitness Offerings

Why You Should Integrate New Classes Into Your Fitness Offerings

Variety is the spice of life, especially when it comes to healthy eating and working out. Just as eating salad sandwiches everyday eventually deters us from both salads and sandwiches, if we (or our clients) are sticking to the same workout regimen every day, boredom will quickly follow.

Sure, we are creatures of habit, but by mixing up our workout regimen, not only will our brains have to work harder to process the new steps, but our unused and overused muscles will thank us. It takes six to eight weeks for our bodies to adjust to new workout exercises and classes, so even if you are gradually increasing the resistance on your bike during your weekly spin class, this may not be enough.

Classes are the best way for your clients to try out new fitness techniques, and are a great form of motivation to come to your gym. The more classes you run, the better. So, what new class offerings can you integrate to mix up your client’s fitness programs?

Underwater (And Above Water) Cycle Classes

Not only is cycling a classic class that every well-equipped gym should run (and if you currently don’t, you should create a budget so you can), it can also become the hardest to mix up. If your members are attending your spin class three times a week, each time needs to be different. You can do this through mixing up the fitness instructors who run the class, changing the soundtrack every month, and perhaps even installing a projector so your clients can feel like they are biking along various terrains.

If your gym is equipped with a pool, you might even want to consider running underwater cycle classes. Studies have shown that you can achieve the same workout benefits using a bike in the pool versus on dry land, but because of the lower impact on joints and muscles, there is a lowered chance of injury. This class would be particularly useful for clients that are aging, have mobility issues, or are prone to joint problems after excess repetitive exercise. 

In order to facilitate underwater classes, specific 'water resistant' equipment is required and needs to be installed by a professional. Further care should also be taken for clients/ members who do classes in water to ensure their safety. i.e. even though they are on a bike, they need to know how to swim.

Mixed Martial Arts

No longer just for those who aspire to be Rocky Balboa, clients can channel their inner boxer in mixed martial arts classes. As the name suggests, the class isn’t purely martial arts, but a mix of boxing, wrestling, and Brazilian Jiu-Jitsu. These classes would be great for clients wanting to improve their body strength, muscle tone, and coordination. Rather than just using a punching bag, MMA classes provide a full-on cardio exercise that your clients will love.

For clients to get the most out of this new class offering, offer a beginner level and an intermediate level. This will allow regular clients to further improve their strength and coordination when they have outgrown the beginner level. Also, by labelling a class as a beginner class, it will be more appealing to a variety of fitness levels.

Yoga

Yoga no longer just involves a downward facing dog and a couple of sun salutations, and gym classes have adjusted accordingly. Lots of gyms now offer a diverse range of yoga classes, from hot yoga (taught in a 35-degree room), gentle flow yoga (a gentler version of yoga focused on destressing and meditation), and Bikram yoga.

In order to accommodate clients that are yoga-obsessed, be sure to introduce new classes that require greater flexibility and more advanced yoga positions. Whether you have the resources to create a sauna-like room for yoga classes, or just a mixed up routine, your clients will be grateful. 

CXWORX

Les Mills’ 30-minute intensive training session uses resistance tubing and free weights to increase your core strength. This is great class idea that will appeal to both men and women, with the program’s aim being to tone abs, bottoms and legs. Plus, the shorter length will encourage attendance to use the rest of your gym’s facilities to warm up and cool down before and after their class.

Fitness gurus like Les Mills are great to look to for new class inspiration. Not only are their programs well designed, but they are often unconventional, such as Les Mills’ SH’BAM. Incorporating these type of classes will attract your most active and adventurous clients.

How To Integrate These Classes Into Your Service

So now you’ve decided that you want to integrate these new classes into your offerings, how do you do it? First, you need to ensure that your clients/gym members are interested in these classes. Take an in-person poll or send out a survey to see which classes your current members would be interested in attending, and when their preferred running time would be.

When you have decided on your new class offering, advertise it! New and interesting group classes sell gym memberships, so make sure to use your email marketing to reach out to warm leads and offer them a free trial of your new class.

Sometimes classes will take off and other times they won’t, but if you’ve completed your research beforehand and have a marketing plan in place, your new and current members will be lining up to trial your new classes!

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