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Step Into Life

Step Into Life




At Step into Life we’re leading the Group Outdoor Personal Training revolution in Australia & New Zealand – our unique difference? We do it outdoors!

We have over 160 franchisees currently training members in some of the most picturesque and inspiring locations across both countries and we’re constantly adding to our team.

Our success is in our ongoing ability to train and support you whether you’re just beginning or celebrating your 10th year in business with us.

We also offer our members 8 diverse training programs to keep them motivated, access to diet and nutrition planning as well as an extensive merchandise and supplement range which combined ensures our high member retention.

What We Offer:

Mature Business Model:
After its inception in 1995 the Step into Life Franchise model has grown to 150 individual businesses nationally with recent expansion into the New Zealand market. It is proven, growing, and well-resourced and in step with today’s global focuses on personal fitness.

Step into Life will provide you with all of the support you will need to develop a successful and rewarding business. Financial support is available via our accreditation with numerous financial institutions (50% credit available) and we are a proud member of Fitness Australia and IHRSA.

Marketing & Advertising:
At Step into Life we’ve invested substantially in our brand so you will reap the benefits in your franchise with access to a range of marketing activities to help you promote your business. Via our internal marketing team we've set everything up so you have all the capabilities of an advertising agency - without advertising agency costs!

The unique Step into Life system and method has been rigorously tested. Franchisees are supported with comprehensive training and ongoing development from a business perspective as well as a plethora of popular training programs and regimes to support and develop your members.

Sound like you?


Call 1300 134 136 or visit to find out more about operating your franchise or working as a trainer for one of our franchise owners.